Article ID: | iaor20135274 |
Volume: | 59 |
Issue: | 8 |
Start Page Number: | 1783 |
End Page Number: | 1799 |
Publication Date: | Aug 2013 |
Journal: | Management Science |
Authors: | Jerath Kinshuk, Singh Param Vir, Lu Yingda |
Keywords: | heuristics |
We study the drivers of the emergence of opinion leaders in a networked community where users establish links to others, indicating their ‘trust’ for the link receiver's opinion. This leads to the formation of a network, with high in‐degree individuals being the opinion leaders. We use a dyad‐level proportional hazard model with time‐varying covariates to model the growth of this network. To estimate our model, we use