Exploring value co‐creation in the emerging business service context

This study explores value co‐creation in the emerging infranet business and focuses on customer perceived value in that specific context. A qualitative case study is conducted that provides an in‐depth understanding of the research phenomenon in its empirical context. The empirical data consist of interviews with the customers of a Finnish full‐service supplier of infranet services. This study contributes to the current value discussion by presenting an empirically grounded framework of customer perceived value. In addition, the study outlines practical implications for suppliers of B2B services on how to manage and enhance value co‐creation processes with customers.