Value Cocreation and Service Systems (Re)Formation: A Service Ecosystems View

This article explores a service‐dominant (S‐D) logic, service‐ecosystems approach to studying value cocreation and the (re)formation of service systems. We outline the central premises of S‐D logic and elaborate the concept of a service ecosystem to propose a framework that focuses on resource integration as a central means for connecting people and technology within and among service systems. This ecosystems view emphasizes the social factors that influence, and are influenced by, service‐for‐service exchange. We draw on systems theory and a structurational model of technology to underscore the importance of networks of actors, as well as institutions–e.g., rules, social norms–as critical components of service systems. We argue that this service‐ecosystems framework provides a robust and dynamic approach for studying resource integration, value cocreation, and the (re)formation of service systems, and provides important insights for systematically innovating service.