The determinants of household energy‐saving behavior: Survey and comparison in five major Asian cities

It is difficult to control household energy consumption through regulation. From a policy standpoint, it is particularly challenging to identify the factors that influence people’s actions. Moreover, whatever these factors are, they are unlikely to uniformly span multiple cities in the Asian region. In this paper, we conduct a survey of energy‐saving behavior to clarify the differences among such factors across five major Asian cities. The results from these surveys in Dalian, Chongqing, Fukuoka, Bangkok, and Ho Chi Minh indicate that global warming consciousness, environmental behavior, and social interaction significantly affect energy‐saving behavior. Income and age also had weak positive effects on energy‐saving behaviors. Social interaction was strongly linked to energy‐saving behaviors, particularly in the rural areas of Dalian and Chongqing. This result indicates that community‐based activities impact energy‐saving behaviors.