Article ID: | iaor20127396 |
Volume: | 54 |
Issue: | 1 |
Start Page Number: | 795 |
End Page Number: | 802 |
Publication Date: | Dec 2012 |
Journal: | Decision Support Systems |
Authors: | Ben-Assuli Ofir |
Keywords: | risk, information |
Estimating the contribution of DSS to financial consulting decision‐making is attracting considerable interest in the fast‐growing field of banking DSS. This study evaluated the perceived role of banking DSS in the decision‐making of investment counselors. A questionnaire was submitted to 40 investment counselors to determine the comparative importance of DSS information components. Data were analyzed using two complementary methods (analytical hierarchy processing and Neumann–Segev). The most important information components were customer's and investment risk classification, and customer goals and nature of investment. The results differed across administrative ranks and as a function of the user's experience level.