Application of fuzzy SMART approach for supplier selection

Increasing global competition forces manufacturing firms to quickly respond to the dynamic demands of the customers. Supply chain management focuses on the improvement of customer service, profitability and business performance. Supplier selection is a key decision making process at the strategic level. Strategic partnership with better suppliers need to be formed to improve quality, reduce lead time and improve flexibility. Many approaches are proposed in the literature for enabling supplier selection. In this paper, fuzzy strategy‐aligned simple multi‐attributes rating technique (SMART) approach has been used for supplier selection process. The proposed methodology is exemplified with a case study.