Article ID: | iaor19921573 |
Country: | United Kingdom |
Volume: | 19 |
Start Page Number: | 631 |
End Page Number: | 638 |
Publication Date: | Dec 1991 |
Journal: | OMEGA |
Authors: | Doyle J.R., Green R.H. |
Keywords: | performance |
Using an application of linear programming known as Data Envelopment Analysis (DEA), a method is described to compare products which vary in excellence along a number of dimensions, and for each of which there might be a number of associated ‘costs’. The method is illustrated by comparing published benchmarks of 37 computer printers. Potential uses of a DEA analysis of products might be: to assist corporate buyers who may need to reconcile a diversity of present and future uses in one standardised purchase; in competitor analysis; in determining unexplored market niches; and as a normative model of product excellence against which product purchasing behaviour could be compared.