Article ID: | iaor201110924 |
Volume: | 52 |
Issue: | 1 |
Start Page Number: | 284 |
End Page Number: | 293 |
Publication Date: | Dec 2011 |
Journal: | Decision Support Systems |
Authors: | Atan Tankut, Demiriz Ayhan, Ertek Grdal, Kula Ufuk |
Keywords: | management, e-commerce, retailing |
Association mining is the conventional data mining technique for analyzing market basket data and it reveals the positive and negative associations between items. While being an integral part of transaction data, pricing and time information have not been integrated into market basket analysis in earlier studies. This paper proposes a new approach to mine price, time and domain related attributes through