Article ID: | iaor20113967 |
Volume: | 57 |
Issue: | 4 |
Start Page Number: | 741 |
End Page Number: | 751 |
Publication Date: | Apr 2011 |
Journal: | Management Science |
Authors: | Liu Yunchuan, Tyagi Rajeev K |
Keywords: | competition and coalition |
Upward channel decentralization occurs when firms choose to not manufacture products by themselves and procure products from upstream suppliers. Current voices from marketing scholars and practitioners have predominantly focused on the cost benefits when production is outsourced to lower‐cost upstream suppliers. In this paper, we study the effects of