Liu Yunchuan

Yunchuan Liu

Information about the author Yunchuan Liu will soon be added to the site.
Found 6 papers in total
Consumer Heterogeneity, Product Quality, and Distribution Channels
Consumer Heterogeneity, Product Quality, and Distribution Channels
2013
This paper shows that the effect of different distribution channel structures on...
The Benefits of Competitive Upward Channel Decentralization
The Benefits of Competitive Upward Channel Decentralization
2011
Upward channel decentralization occurs when firms choose to not manufacture products...
The length of product line in distribution channels
The length of product line in distribution channels
2010
This paper studies a manufacturer's optimal decisions on extending its product line...
In-store media and distribution channel coordination
In-store media and distribution channel coordination
2010
We study the effects of retailer in-store media on distribution channel relationships....
Note on self-restraint as an online entry-deterrence strategy
Note on self-restraint as an online entry-deterrence strategy
2006
We develop a game-theoretical model to show that in the markets where price...
The benefits of personalized pricing in a channel
The benefits of personalized pricing in a channel
2006
In this note, we explore channel interactions in an information-intensive environment...
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