Article ID: | iaor20113875 |
Volume: | 45 |
Issue: | 4 |
Start Page Number: | 332 |
End Page Number: | 344 |
Publication Date: | May 2011 |
Journal: | Transportation Research Part A |
Authors: | Chatterjee Kiron, Sunitiyoso Yos, Avineri Erel |
Keywords: | behaviour, experiment |
This study demonstrates the use of a laboratory experiment for investigating the effects of social interaction on the dynamics of travellers’ choice behaviour. A small‐scale exploratory experiment is carried out. Analyses are conducted using statistical tests, descriptive methods and learning models to investigate the net and gross effects of social interaction behaviour, as well as the direction of change of each individual’s behaviour. The study shows how a laboratory experiment can enhance understanding of the effects of social interaction on travellers’ behaviour at both the system and individual traveller levels.