Article ID: | iaor19921275 |
Country: | United States |
Volume: | 38 |
Issue: | 1 |
Start Page Number: | 75 |
End Page Number: | 86 |
Publication Date: | Jan 1992 |
Journal: | Management Science |
Authors: | Desarbo Wayne S., Choi S. Chan., Harker Patrick, T. |
Keywords: | game theory, lagrange multipliers |
Choi, DeSarbo and Harker have recently proposed a numerical methodology for optimal product positioning and pricing under the assumption that the incumbents react only with price changes in the