Desarbo Wayne S.

Wayne S. Desarbo

Information about the author Wayne S. Desarbo will soon be added to the site.
Found 7 papers in total
The stochastic modeling of purchase intentions and behavior
The stochastic modeling of purchase intentions and behavior
1998
A common objective of social science and business research is the modeling of the...
A disaggregate negative binomial regression procedure for count data analysis
A disaggregate negative binomial regression procedure for count data analysis
1994
Various research areas face the methodological problems presented by nonnegative...
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
1993
The PIMS (Profit Impact of Marketing Strategies) data entail sparse time-series...
A new multidimensional scaling methodology for the analysis of asymmetric proximity data in marketing research
A new multidimensional scaling methodology for the analysis of asymmetric proximity data in marketing research
1992
This paper presents a new multidimensional scaling (MDS) methodology which...
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
1992
Choi, DeSarbo and Harker have recently proposed a numerical methodology for optimal...
Product positioning under price competition
Product positioning under price competition
1990
This paper presents a consumer-based methodology for new product pricing and...
Optimal advertising and pricing for a three-stage time-lagged monopolistic diffusion model incorporating income
Optimal advertising and pricing for a three-stage time-lagged monopolistic diffusion model incorporating income
1989
A three-stage time-lagged diffusion model that incorporates consumers’ income,...
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