Dr. Jekyll vis‐à ‐vis Mr. Hyde: Personality variation between virtual and real worlds

Organizations use virtual‐worlds to enhance group discussion; it allows an individual to decouple his or her rendered from actual behavior; resulting in others perceiving him or her to have two or more personalities. Building on self‐regulation theory, we examined how satisfaction in the virtual‐world was affected by these personality differences. A field study was conducted to attempt to understand this; it involved 297 students engaged in a virtual tutorial group using Second Life. We found that small variations in personality between the virtual and real world groups (such as being helpful, sociable, seeking recognition, or submissive) could lead to greater satisfaction of the discussion.