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Xianghua Lu
Information about the author Xianghua Lu will soon be added to the site.
Found
2 papers
in total
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Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews
2013
The value of promotional marketing and word‐of‐mouth (WOM) is well...
Dr. Jekyll vis‐à ‐vis Mr. Hyde: Personality variation between virtual and real worlds
2011
Organizations use virtual‐worlds to enhance group discussion; it allows an...
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