Article ID: | iaor20113355 |
Volume: | 57 |
Issue: | 3 |
Start Page Number: | 542 |
End Page Number: | 548 |
Publication Date: | Mar 2011 |
Journal: | Management Science |
Authors: | Blavatskyy Pavlo R |
Keywords: | risk |
This paper presents a new model of probabilistic binary choice under risk. In this model, a decision maker always satisfies first‐order stochastic dominance. If neither lottery stochastically dominates the other alternative, a decision maker chooses in a probabilistic manner. The proposed model is derived from four standard axioms (completeness, weak stochastic transitivity, continuity, and common consequence independence) and two relatively new axioms. The proposed model provides a better fit to experimental data than do existing models. The baseline model can be extended to other domains such as modeling variable consumer demand.