Article ID: | iaor20111523 |
Volume: | 10 |
Issue: | 1 |
Start Page Number: | 47 |
End Page Number: | 50 |
Publication Date: | Jan 2011 |
Journal: | Journal of Revenue and Pricing Management |
Authors: | Yeoman Ian |
Keywords: | yield management |
Consumers have cultivated a healthy appetite for luxury in their lives but as we move forward how are consumer behaviours changing towards luxury? This short article highlights a number of trends that have risen to prominence in the last 2 years as a result of the Global Financial Crisis and whether it is mercurial consumption or luxury for rent.