Article ID: | iaor20111516 |
Volume: | 10 |
Issue: | 1 |
Start Page Number: | 23 |
End Page Number: | 25 |
Publication Date: | Jan 2011 |
Journal: | Journal of Revenue and Pricing Management |
Authors: | Poelt Stefan |
Keywords: | management, yield management |
This article takes a look at the history and evolution of airline revenue management (RM) from a traditional network carrier's point of view. It focuses on changes that have been mainly caused by increasing low‐cost competition and increasing price transparency in the Internet. Finally, it gives an outlook how RM might change in the future.