Stremersch Stefan

Stefan Stremersch

Information about the author Stefan Stremersch will soon be added to the site.
Found 7 papers in total
Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
2016
We study the effects of information content in 59,814 pharmaceutical sales calls on...
Predictably Non‐Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
Predictably Non‐Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
2011
Experimental and survey‐based research suggests that consumers often rely on...
Database submission–The evolving social network of marketing scholars
Database submission–The evolving social network of marketing scholars
2010
The interest in social networks among marketing scholars and practitioners has sharply...
The debate on influencing doctors' decisions: are drug characteristics the missing link?
The debate on influencing doctors' decisions: are drug characteristics the missing link?
2007
Decision making by physicians on patients' treatment has come under increased public...
Social contagion and income heterogeneity in new product diffusion: a meta-analytic test
Social contagion and income heterogeneity in new product diffusion: a meta-analytic test
2004
Standard diffusion models capture social contagion only coarsely and do not allow one...
The international takeoff of new products: The role of economics, culture, and country innovativeness
The international takeoff of new products: The role of economics, culture, and country innovativeness
2003
Sales takeoff is vitally important for the management of new products. Limited prior...
Globalization of authorship in the marketing discipline: Does it help or hinder the field?
Globalization of authorship in the marketing discipline: Does it help or hinder the field?
2005
Marketing scholars have reflected upon the marketing discipline's internal evolution...
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