Proposal of the unified methodology of revenue management and service design

Proposal of the unified methodology of revenue management and service design

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Article ID: iaor20104356
Volume: 9
Issue: 3
Start Page Number: 249
End Page Number: 259
Publication Date: May 2010
Journal: Journal of Revenue and Pricing Management
Authors: , , ,
Keywords: service
Abstract:

New service concepts have recently emerged in various industries such as the software industry and the manufacturing industry. Although the revenue management of those emerging services is essential, a general approach to analyze and develop revenue models in these areas has not been thoroughly discussed. In this study, we propose a methodology to correlate service design methods and revenue management for the development of revenue models for emerging services. We use a revenue management network to illustrate a general and systematic approach to develop revenue models on the basis of the designed service models.

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