Article ID: | iaor20104356 |
Volume: | 9 |
Issue: | 3 |
Start Page Number: | 249 |
End Page Number: | 259 |
Publication Date: | May 2010 |
Journal: | Journal of Revenue and Pricing Management |
Authors: | Watanabe Kentaro, Yamagishi Masayuki, Akasaka Fumiya, Shimomura Yoshiki |
Keywords: | service |
New service concepts have recently emerged in various industries such as the software industry and the manufacturing industry. Although the revenue management of those emerging services is essential, a general approach to analyze and develop revenue models in these areas has not been thoroughly discussed. In this study, we propose a methodology to correlate service design methods and revenue management for the development of revenue models for emerging services. We use a revenue management network to illustrate a general and systematic approach to develop revenue models on the basis of the designed service models.