Draganska Michaela

Michaela Draganska

Information about the author Michaela Draganska will soon be added to the site.
Found 4 papers in total
A larger slice or a larger pie? An empirical investigation of bargaining power in the distribution channel
A larger slice or a larger pie? An empirical investigation of bargaining power in the distribution channel
2010
This research aims to provide insights into the determinants of channel profitability...
The influence of product variety on brand perception and choice
The influence of product variety on brand perception and choice
2007
We propose that the variety a brand offers often serves as a quality cue and thus...
A likelihood approach to estimating market equilibrium models
A likelihood approach to estimating market equilibrium models
2004
This paper develops a new likelihood-based method for the simultaneous estimation of...
Consumer preferences and product-line pricing strategies: An empirical analysis
Consumer preferences and product-line pricing strategies: An empirical analysis
2006
Firms often differentiate their product lines vertically to capture consumers'...
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