A communication model with limited information‐processing capacity of recipients

A communication model with limited information‐processing capacity of recipients

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Article ID: iaor200970527
Country: United Kingdom
Volume: 24
Issue: 3
Start Page Number: 377
End Page Number: 405
Publication Date: May 2008
Journal: Systems Dynamics Review
Authors: , ,
Keywords: information
Abstract:

We develop a system dynamics model of message‐based communication, where the information‐processing capacity of message recipients is limited. Profit‐seeking broadcasters send messages, but only some of these messages are valuable to recipients. Recipients cannot determine whether or not a message is valuable until it is processed. Information overload occurs when more messages arrive than recipients can process. Numerical experiments test alternative approaches for mitigating information overload. We show that message filtering can increase the flow of for‐profit communication. Market‐based mechanisms, while aimed at improving the social outcome, can actually lead to suboptimal results and to a complete collapse of for‐profit communication.

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