| Article ID: | iaor200969248 |
| Country: | United Kingdom |
| Volume: | 8 |
| Issue: | 2-3 |
| Start Page Number: | 267 |
| End Page Number: | 278 |
| Publication Date: | Mar 2009 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Locke Gordon |
| Keywords: | yield management |
Airlines today must start looking further into the future of airline distribution to better understand key factors that will converge on a 5-year horizon. This paper highlights these factors and provides actionable insights into how an airline can start preparing for the future.