| Article ID: | iaor200969238 |
| Country: | United Kingdom |
| Volume: | 8 |
| Issue: | 2-3 |
| Start Page Number: | 117 |
| End Page Number: | 133 |
| Publication Date: | Mar 2009 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Vinod B |
| Keywords: | history, distribution, transportation: air |
Distribution and revenue management have evolved over the past several decades as fundamental cornerstones of the airline industry. This paper takes a quick trip back through time to explain the origins of distribution and revenue management, followed with a review of the synergies and underlying value proposition.