| Article ID: | iaor200969129 |
| Country: | United Kingdom |
| Volume: | 8 |
| Issue: | 4 |
| Start Page Number: | 295 |
| End Page Number: | 312 |
| Publication Date: | Aug 2009 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Vinod B, Narayan C P, Ratliff R M |
| Keywords: | yield management |
Traditional airline fare management is focused on timely fare responses to competitor actions. As a result, the process is largely reactive with a focus on matching the rest of the marketplace. This paper presents a new framework for more intelligent decision making in both tactical and strategic pricing based on demand models and competitive impacts.