The six C's of modern airline competition

The six C's of modern airline competition

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Article ID: iaor200969127
Country: United Kingdom
Volume: 8
Issue: 4
Start Page Number: 291
End Page Number: 294
Publication Date: Aug 2009
Journal: Journal of Revenue and Pricing Management
Authors:
Keywords: yield management
Abstract:

This paper discusses a wide variety of forms which modern-day airline competition is taking ‐ The six C's, including competition, coopetition, codesharing, coordination, cooperation, and anti-trust immunised relationships (collusion) ‐ and makes some observations about what this requires of us and some of the requirements it will impose upon our revenue management systems. In particular, they create the need for better ways to share data, to optimise across multi-carrier networks, and to understand the economic implications of these relationships.

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