Optimal pricing ladders for the sale of airline tickets

Optimal pricing ladders for the sale of airline tickets

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Article ID: iaor200962692
Country: United Kingdom
Volume: 8
Issue: 1
Start Page Number: 96
End Page Number: 106
Publication Date: Jan 2009
Journal: Journal of Revenue and Pricing Management
Authors: ,
Keywords: yield management
Abstract:

Pricing ladders are widely used in the airline industry to define the discrete set of prices that can be charged for seats on a flight. We consider the factors that affect the setting of these ladders for one–way economy tickets. The minimum and maximum fares are assumed to be fixed and we focus on maximising the revenue generated on a flight by changing the spacing of the intermediate fares. Three scenarios are considered for the market: single flight with perfect market segmentation and imperfect market segmentation and multiple flights on one route.

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