Article ID: | iaor200962662 |
Country: | United Kingdom |
Volume: | 7 |
Issue: | 2 |
Start Page Number: | 207 |
End Page Number: | 218 |
Publication Date: | Jun 2008 |
Journal: | Journal of Revenue and Pricing Management |
Authors: | Siddappa Sheela, Rosenberger Jay M, Chen Victoria C P |
Keywords: | yield management |
We develop an overbooking approach for airline revenue management. We estimate a revenue function by employing a statistical modelling approach, specifically a multivariate adaptive regression splines approximation of a stochastic network model. We develop an overbooking cost function using a binomial distribution to model the number of customers that show up for the flight. We implement a hybrid gradient algorithm that combines Newton's and a steepest ascent method to optimise profit. Finally, we compare our method to one that overbooks based on the probability that the number of customers that show up for a flight exceeds the flight capacity.