| Article ID: | iaor200943719 |
| Country: | United Kingdom |
| Volume: | 5 |
| Issue: | 2 |
| Start Page Number: | 135 |
| End Page Number: | 142 |
| Publication Date: | Jul 2006 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Biehn Neil |
| Keywords: | yield management |
The perception among individuals working in revenue management is that cruise ships are nothing more than floating hotels. Although the cruise and hospitality industries have similarities when it comes to their revenue management and pricing practices, there are many key differences that should be addressed. This article describes why common hotel revenue management practices are not applicable to a cruise revenue management strategy.