| Article ID: | iaor200929780 |
| Country: | United Kingdom |
| Volume: | 4 |
| Issue: | 1 |
| Start Page Number: | 24 |
| End Page Number: | 38 |
| Publication Date: | Apr 2005 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Wynter Laura, Dube Parijat, Hayel Yezekael |
| Keywords: | yield management |
The field of information technology (IT) services, and, in particular, on–demand IT utilities is an emerging field of application for yield management. A detailed analysis of one instance of that model is provided, both in simplified cases where an analytical analysis is possible, and numerically on larger problem instances, and the significant increase in revenue that can accrue through use of yield management in an IT on–demand operating environment is studied.