| Article ID: | iaor200917428 |
| Country: | United Kingdom |
| Volume: | 2 |
| Issue: | 1 |
| Start Page Number: | 37 |
| End Page Number: | 46 |
| Publication Date: | Apr 2003 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Zeni Richard H |
Measuring the value of revenue management (RM) analysts'contribution to an RM system is a difficult but important task. This paper describes a study performed at US Airways which attempted to estimate that value. An experiment that isolated the effects of the system vs the analysts was conducted. The study concluded that analyst interaction with an RM system adds up to 3 per cent in incremental revenue.