Article ID: | iaor200917424 |
Country: | United Kingdom |
Volume: | 1 |
Issue: | 4 |
Start Page Number: | 383 |
End Page Number: | 388 |
Publication Date: | Jan 2003 |
Journal: | Journal of Revenue and Pricing Management |
Authors: | Trivizas K |
Keywords: | transportation: air, recreation & tourism, forecasting: applications |
In writing this, it is tempting to gaze into a crystal ball and anxiously report what the future holds for the science and art of pricing and revenue management. After all, forecasting is a big part of what RM executives have been preaching. Yet, it is difficult to isolate any conclusive data to confidently forecast the future developments in RM, other than that it is in a period of significant development.