Customer-centric availability evaluations in revenue management applications

Origin and destination (O&D) revenue management systems rely upon seamless real-time availability execution tools to evaluate availability and bookings calls based on the network optimised bid price versus fare values. These real-time engines have evolved to take on an increasing level of activity including complex business rules management. These rules can influence availability based on a variety of business criteria including distribution channel; however, the next step in this evolution is to expand the distribution-centric approach to include a customer-centric approach. Real-Time Customer Management expands the power of evaluation engines to adjust availability based on inherent differences in channel costs and inherent differences in individual customers as members of a customer segment.