| Article ID: | iaor20083974 |
| Country: | United Kingdom |
| Volume: | 6 |
| Issue: | 4 |
| Start Page Number: | 272 |
| End Page Number: | 273 |
| Publication Date: | Dec 2007 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Greenwood Chris |
| Keywords: | economics, yield management |
For international tourism, exchange rate acts as both a direct and indirect influence. In determining the attractiveness of a destination, the favourability of currency exchange varies for inbound long and short haul visitors. The impact of exchange rates also affects the domestic holiday market as travellers choose foreign markets when rates and prices are optimal.