From the back seat to the driver's seat

From the back seat to the driver's seat

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Article ID: iaor20083538
Country: United Kingdom
Volume: 6
Issue: 4
Start Page Number: 300
End Page Number: 303
Publication Date: Dec 2007
Journal: Journal of Revenue and Pricing Management
Authors:
Keywords: forecasting: applications, yield management
Abstract:

Recent advances in data availability as well as new opportunities resulting from sustained industry trends are enabling car rental firms to make critical improvements in their pricing and revenue management capabilities. Revenue management is well positioned to undergo further integration with fleet management as well as marketing and sales efforts. This brief paper highlights these opportunities, and in an effort to stimulate creative thinking suggests that there is a strong potential for car rental firms to play a leading role in the evolution of how consumers are presented with and make travel decisions.

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