Emerging trends in scientific pricing

There is no more important process than the way a business makes pricing decisions. Companies can no longer afford to fail in their pricing decisions: all products and services must be priced right, all the time. Today's rapidly changing market conditions make determining the right price extremely complicated. Accordingly, the field of scientific pricing is in the midst of revolutionary changes. This paper calls attention to some of these changes and makes ‘guesstimates’ about emerging trends. These involve the topics of competitive pricing, information asymmetry, segmentation, performance evaluation, price sensitivity and pricing education.