| Article ID: | iaor20083536 |
| Country: | United Kingdom |
| Volume: | 6 |
| Issue: | 4 |
| Start Page Number: | 291 |
| End Page Number: | 292 |
| Publication Date: | Dec 2007 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Karadjov Yuri, Farahmand Mehran |
| Keywords: | forecasting: applications, optimization, yield management |
Revenue management in and of itself will no longer be a source of sustainable competitive advantage in the future. Mostly all companies and industries will have deployed advanced revenue management capabilities. Only companies which have made revenue management an integral part of all of their business processes will be able to generate sustainable benefits.