| Article ID: | iaor20083534 |
| Country: | United Kingdom |
| Volume: | 6 |
| Issue: | 4 |
| Start Page Number: | 284 |
| End Page Number: | 286 |
| Publication Date: | Dec 2007 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Freeland Laura C. |
| Keywords: | yield management |
In this paper, the author sets forth the benefits of adapting an advanced Cargo Revenue Management system that is customer-centric. Such benefits include lowering customer costs, providing shipping alternatives, and tracking network performance. Implementation of a customer-centric system will encourage widespread adoption of RM business practices in the Cargo industry.