Article ID: | iaor20083529 |
Country: | United Kingdom |
Volume: | 6 |
Issue: | 4 |
Start Page Number: | 253 |
End Page Number: | 255 |
Publication Date: | Dec 2007 |
Journal: | Journal of Revenue and Pricing Management |
Authors: | Ja Shau-Shiang, Chandler Scott |
Keywords: | learning, artificial intelligence, yield management |
Most traditional revenue management systems do not directly learn from past mistakes in setting future inventory control policies. Instead, these systems rely on feedback loops created by forecasting and optimisation models and the resulting impacts on observed passenger behaviour. In this paper, we propose to apply the concept of ‘reinforcement learning’, borrowed from the field of industrial engineering, to create a revenue management system that can learn as it goes.