Managing the complexity of air cargo revenue management

Managing the complexity of air cargo revenue management

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Article ID: iaor20083269
Country: United Kingdom
Volume: 6
Issue: 3
Start Page Number: 175
End Page Number: 187
Publication Date: Sep 2007
Journal: Journal of Revenue and Pricing Management
Authors: ,
Keywords: financial, yield management
Abstract:

Revenue management is a growing field in the air cargo business, but still underdeveloped compared to other industries such as passenger airlines or hotels. One reason is that the revenue management for cargo is more complex than for the passenger business. This paper analyses the complexity drivers for air cargo revenue management (ACRM) and suggests approaches to handle this complexity. The paper enhances earlier complexity descriptions by deriving a complete list of complexity drivers out of the ACRM processes from a business perspective, clustering those complexities into demand and supply driven and developing approaches to manage the complexities within the ACRM processes and IT-tools.

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