| Article ID: | iaor20082582 |
| Country: | United Kingdom |
| Volume: | 6 |
| Issue: | 2 |
| Start Page Number: | 151 |
| End Page Number: | 153 |
| Publication Date: | Aug 2007 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Hoang Phi |
| Keywords: | yield management, measurement |
There are five major areas where the future of revenue management and pricing science will be focusing on. This paper is not meant to recommend the right solution to any particular problem, but its main purpose is to highlight the areas where revenue management and pricing science are still in their infancy, but can be poised to explode and provide high value to organisations.