Gains, losses and thresholds of influence in social networks

Influence campaigns seek to achieve political objectives through conveyance of information that affects behaviour. Further developing connections between Social Science's interpersonal influence theory and Operations Research's network flow formulation, the resulting methodology explores courses of action seeking to influence an inaccessible target audience using their indigenous social network as a conduit. A notional clandestine organisation using the Generalized Network Flow problem is analysed.