Channel efficiency: franchise versus non-franchise systems

Channel efficiency: franchise versus non-franchise systems

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Article ID: iaor2008684
Country: United States
Volume: 6
Issue: 3/4
Start Page Number: 1
End Page Number: 15
Publication Date: Sep 1998
Journal: Journal of Marketing Channels
Authors: , ,
Keywords: statistics: data envelopment analysis, performance
Abstract:

This study explores the overall competitiveness of franchises over non-franchises based on the comparison of their operating efficiency at the state level. Operating efficiency is assessed through Data Envelopment Analysis, which is an operations research-based methodology to measure performance efficiency in units characterized by multiple inputs and outputs. The results showed that franchises are more efficient than non-franchises.

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