Journal: Journal of Marketing Channels

Found 4 papers in total
Expert systems and marketing strategy: an application to site location decisions
Expert systems and marketing strategy: an application to site location decisions
1992,
This paper considers the scope for using Expert System techniques for Strategic...
Channel efficiency: franchise versus non-franchise systems
Channel efficiency: franchise versus non-franchise systems
1998,
This study explores the overall competitiveness of franchises over non-franchises...
Developments in retail logistics towards generating more consumer value
Developments in retail logistics towards generating more consumer value
2006,
In this article, the authors distinguish between in-store and out-store logistics....
Cost-effective transport choices for wholesaler-distributors using transport probability
Cost-effective transport choices for wholesaler-distributors using transport probability
1994,
Logistics choices will have an increasingly larger impact on wholesaler-distributors....
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