Journal: Journal of Euromarketing

Found 8 papers in total
Understanding consumer online grocery behavior: results from a Swedish study
Understanding consumer online grocery behavior: results from a Swedish study
2005,
Empirical results concerning consumer online grocery behavior are presented in this...
Evaluating the strengths and weaknesses of marketing using a value-chain analysis – a survey of 35 Norwegian firms
Evaluating the strengths and weaknesses of marketing using a value-chain analysis – a survey of 35 Norwegian firms
1992,
It is an exciting time to be in the international marketing area, as major changes are...
An empirical investigation of marketing planning
An empirical investigation of marketing planning
1997,
This paper reports on a study of the planning procedures as well as the contents of...
A factor analytic study of international segmentation performance measures
A factor analytic study of international segmentation performance measures
2004,
The relevance of international market segmentation is predicated upon its ability to...
Factors affecting consumer choice of mobile phones: two studies from Finland
Factors affecting consumer choice of mobile phones: two studies from Finland
2005,
Mobile phone markets are one of the most turbulent market environments today due to...
Foreign direct investment in Ghana; patterns of activity, distribution and the role of government policy
Foreign direct investment in Ghana; patterns of activity, distribution and the role of government policy
2000,
Foreign Direct Investment (FDI) is playing an increasingly important role in the...
Determinants of the consumption of cultural events
Determinants of the consumption of cultural events
2004,
Consumers in developed countries face shrinking leisure time. Furthermore, with...
Fuzzv analytic hierarchy based approach for supplier selection
Fuzzv analytic hierarchy based approach for supplier selection
2003,
For solving the problem of complex multi-criteria decisionmaking for supplier...
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