| Article ID: | iaor20073684 |
| Country: | United States |
| Volume: | 50 |
| Issue: | 7 |
| Start Page Number: | 995 |
| End Page Number: | 1000 |
| Publication Date: | Jul 2004 |
| Journal: | Management Science |
| Authors: | Zaccour Georges, Martn-Herrn Guiomar, Jarrar Ramla |
| Keywords: | markov processes |
We propose a numerical approach to compute stationary Markov perfect Nash equilibrium advertising strategies of the Lanchester model. The algorithm can be implemented using a standard mathematical package, and, importantly, it does not require that the players discount their future earnings at a zero rate, an assumption that has been made in the literature.