Martn-Herrn Guiomar

Guiomar Martn-Herrn

Information about the author Guiomar Martn-Herrn will soon be added to the site.
Found 5 papers in total
Dual role of price and myopia in a marketing channel
Dual role of price and myopia in a marketing channel
2012
In this paper we study a dynamic two‐player channel where the manufacturer...
Strategic interactions in traditional franchise systems: Are franchisors always better off?
Strategic interactions in traditional franchise systems: Are franchisors always better off?
2011
The effects of price competition and advertising spillover on franchisees’...
Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?
Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?
2011
Because of the lack of empirical evidence supporting the shift of economic power from...
Markov perfect equilibrium advertising strategies of Lanchester duopoly model: a technical note
Markov perfect equilibrium advertising strategies of Lanchester duopoly model: a technical note
2004
We propose a numerical approach to compute stationary Markov perfect Nash equilibrium...
Deforestation and foreign transfers: a Stackelberg differential game approach
Deforestation and foreign transfers: a Stackelberg differential game approach
2006
In this paper, our concern is with deforestation as a global environmental issue....
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