Bass Frank M.

Frank M. Bass

Information about the author Frank M. Bass will soon be added to the site.
Found 8 papers in total
Wearout effects of different advertising themes: a dynamic Bayesian model of the advertising–sales relationship
Wearout effects of different advertising themes: a dynamic Bayesian model of the advertising–sales relationship
2007
Models of advertising response implicitly assume that the entire advertising budget is...
A new product growth for model consumer durables (Frank M. Bass) with comments
A new product growth for model consumer durables (Frank M. Bass) with comments
2004
This paper is taken from a special supplement to the journal Management Science at the...
Some history of the TIMS/INFORMS College on marketing as related to the development of marketing science
Some history of the TIMS/INFORMS College on marketing as related to the development of marketing science
2001
No abstract printed for this paper
Optimal pricing in a hazard rate model of demand
Optimal pricing in a hazard rate model of demand
2003
Optimal control theory is employed to derive explicitly the optimal...
The shape of advertising response functions revisited: a model of dynamic probabilistic thresholds
The shape of advertising response functions revisited: a model of dynamic probabilistic thresholds
2004
Prior work in marketing has suggested that advertising threshold effects –...
Generic and brand advertising strategies in a dynamic duopoly
Generic and brand advertising strategies in a dynamic duopoly
2005
To increase the sales of their products through advertising, firms must integrate...
DIRECTV: Forecasting diffusion of a new technology prior to product launch
DIRECTV: Forecasting diffusion of a new technology prior to product launch
2001
We conducted research for planning the launch of a satellite television product,...
Optimal pricing strategy for new products
Optimal pricing strategy for new products
1999
Robinson and Lakhani initiated a long research stream in marketing when they used the...
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