| Article ID: | iaor20061949 |
| Country: | United Kingdom |
| Volume: | 1 |
| Issue: | 2 |
| Start Page Number: | 161 |
| End Page Number: | 167 |
| Publication Date: | Jul 2002 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Kuyumcu Ahmet H. |
| Keywords: | recreation & tourism |
Revenue management (RM) is a business discipline that balances supply and demand in a way that maximises revenue. Although RM concepts are similar across different industries, their application varies significantly. While leveraging much of the technology developed for the hotel industry, the extension of RM to manage room revenues for the gaming industry presents new challenges. This paper explores some of these challenges, which include customer segmentation, special events and promotions.