| Article ID: | iaor20061948 |
| Country: | United Kingdom |
| Volume: | 1 |
| Issue: | 2 |
| Start Page Number: | 139 |
| End Page Number: | 160 |
| Publication Date: | Jul 2002 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Gallego Guillermo, Heching Aliza, Ryzin Garrett, van |
| Keywords: | commerce |
The results of an analysis of sales and price data from a speciality retailer of women's apparel are reported. The data set contains 184 styles sold during the Spring 1993 season. A demand model similar to those in the existing literature is hypothesised, fitted to the data, and then analysed to obtain estimates of revenues under various pricing policies. Both full information and adaptive policies are considered.